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Animal loss support from a zoo professional

Losing animals in a zoological setting is a completely unique grief. When it goes unaddressed it can contribute to burnout, poor staff retention, and strained work relationships. Sara Web is a trained end-of-life guide with over fifteen years experience as an animal care professional at some of the country's top AZA zoos and aquariums. Reach out today to learn more about how she can support your team when they have to do their hardest work...saying goodbye.


Meet Sara

Sara Web is a professional end-of-life guide based in Chattanooga, Tennessee. She serves the dying and their loved ones, those facing the loss of a pet, and animal care professionals experiencing the loss of animals in zoological settings. Her work has been featured in TIME Magazine, MSNBC, NBC News, and in Chattanooga Times Free Press.


An animal care expert with over 15 years experience at some of country's top AZA zoos and aquariums, over the course of her career Sara has held titles such as veterinary technician, presentation specialist, lead keeper, training and enrichment coordinator, and curator.


She has invested hours of training, including with the well respected International End-of-Life Doula Association, the University of Vermont, and the AZA, to provide informed, compassionate care to her clients - human and animal.


Together we can...

Sara is available to meet by phone, over Zoom, or in-person. In addition to general consulting services regarding culture and best practices, she is available to meet one-on-one with members of your animal care team as they experience loss. ALL information shared by your team, including during the free consultation, is COMPLETELY CONFIDENTIAL.

Bird Portrait

Free Consultation

All prospective clients are welcome to reach out for a free, completely confidential consultation. 

Chameleon on a Branch

Comprehensive Support Package

$3,275 (6 months)

$5,150 (12 months)

-In-person visit to institution

-Meet with leadership, veterinary, and animal care teams

-Hour long presentation open to all staff and volunteers

-Access to support documents

-Assessment of current culture and recommendations

-unlimited access to one-on-one appointments with Sara for your entire animal care team

Giant Centipede

Hourly Rate

For institutions interested in short-term support, Sara is available at the rate of $75 an hour.

llumination Guidance has been a valuable resource for our animal care team who has suffered a year of animal losses. Sara is professional and discreet. Many of our keepers have sought her out to help them grieve. Sara also helped us coordinate with our veterinary staff on how to discuss needs for euthanasia for staff and animals. Illumination Guidance provides the benefit of a professional with an animal care background who understands the personal loss of zoo animals. I cannot recommend her services enough. Leaders who are looking to support their teams should absolutely use this service."

- Maggie, Zoo Curator

I didn’t realize how much I needed Sara and her services until I talked to her one-on-one. She helped me to open the doors that I had locked so I can work through my emotions and anxiety in a healthy, safe way with her guidance. Because of her help, I was able to move forward with the doors wide open to new opportunities and possibilities. Sara has taught me so much about myself and what I am able to overcome." 


- Jessica, Zookeeper

Thank you for reaching out. I'll be in contact soon.

(423) 375-4351

2201 Dayton Blvd, Chattanooga, TN 37415

© 2021 Sara Web               

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